Honda 2-Wheelers India celebrated the International Women’s Day with its exclusive female-oriented Road Safety Awareness campaign across the country. Aligned with global theme of this year’s International Women’s Day i.e. #BreakTheBias, it conducted this pan-India celebration through its digital ‘Honda Road Safety E-Gurukul’ as well as classroom training sessions. It aimed to empower 1700+ women to #BreakTheBias faced by them on roads while riding/driving through a special road safety awareness campaign in 17 cities.
The celebrations were held at Honda’s 10 traffic training parks where 1100+ women learnt the important aspects of road safety. Moreover, the brand’s trained road safety instructors took forward the celebrations at schools, colleges, corporate and government institutes of 7 cities (Solapur, Bengaluru, Vijayawada, Vizag, Calicut, Kerala & Kolkata) educating more than 600 females. Sharing his thoughts on this occasion, Mr. Prabhu Nagaraj, Senior Vice President - Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This International Women’s day, HMSI aligned with the global theme of #BreakTheBias against females on roads by empowering them to ride with more confidence and pride. I thank all the participants who came forward to celebrate the spirit of womanhood and be the Road Safety Ambassadors.”
The key activities of Honda’s International Women’s Day celebrations included driving effective engagement on road safety. The company's road safety instructors utilized Road Safety Learning Programs focusing on essential aspects of road safety (road safety rules, road sharing manners, correct driving/riding posture, importance of riding gears, major checks before leaving off to ride/drive and vehicle maintenance tips). In order to improve the risk prediction ability of Riders on roads, a special Danger Prediction Training was conducted for participants. This two-way interactive training helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving action on roads. The participants were also given understanding on Good Samaritans Law, Motor Vehicle Awareness Act and Global Safety report.
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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